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| Real name / | Alexander Coe |
The best DJs know that Djing is first about being able to read people and then about being able to tap into that human experience and take it on a journey. Sasha has always been noted for being a master at this, and although his style is described as "Progressive Trance" with a good presence of House and break beat elements; his music has always reached beyond those record store titles, thus separating him from his contemporaries. Sasha creates and plays music that gives emotion a chance to speak. It is this universal appeal that he has tapped into that has established his strong fanbase around the globe.
This ability to capture sounds on a universal level was most recently called upon when he was asked to write all the music for Sony Playstation¹s biggest game release of 1999, "Wipeout 3". Sasha wrote 5 original tracks to soundscape the game. "Wipeout 3" won not only the best racing game award, but best game of the whole show.
His special touch has also recently been called upon by The Chemical Brothers, who singled him out as the only artist asked to remix a track ("Out Of Control") from their new album. "I just dubbed it out to a style like I would play, the elements and sounds that the Chems used were so good that I didn't want to change them at all", Sasha reports on making the mix. Sasha's resume of chart topping remixes also earned him a request from Madonna in 1998 when he was asked to remix "Ray Of Light" and "Substitute For Love/ Drowned World".
Do not be mistaken, this kind of recognition does not happen overnight. Born and raised in a small town in Wales, Sasha was exposed to Motown records when he was just a baby and it was in the home that his talent for playing the piano was developed. His first exposure to house music was at Manchester's Hacienda; just as dance music exploded into the summer of love. This impact encouraged his move from Wales to Manchester. His first exploration into Djing was when a DJ in a local pub announced he was looking for people to play club dates. Sasha volunteered and now says that he "had about 30 records and basically just blagged it".
This ability to capture sounds on a universal level was most recently called upon when he was asked to write all the music for Sony Playstation¹s biggest game release of 1999, "Wipeout 3". Sasha wrote 5 original tracks to soundscape the game. "Wipeout 3" won not only the best racing game award, but best game of the whole show.
His special touch has also recently been called upon by The Chemical Brothers, who singled him out as the only artist asked to remix a track ("Out Of Control") from their new album. "I just dubbed it out to a style like I would play, the elements and sounds that the Chems used were so good that I didn't want to change them at all", Sasha reports on making the mix. Sasha's resume of chart topping remixes also earned him a request from Madonna in 1998 when he was asked to remix "Ray Of Light" and "Substitute For Love/ Drowned World".
Do not be mistaken, this kind of recognition does not happen overnight. Born and raised in a small town in Wales, Sasha was exposed to Motown records when he was just a baby and it was in the home that his talent for playing the piano was developed. His first exposure to house music was at Manchester's Hacienda; just as dance music exploded into the summer of love. This impact encouraged his move from Wales to Manchester. His first exploration into Djing was when a DJ in a local pub announced he was looking for people to play club dates. Sasha volunteered and now says that he "had about 30 records and basically just blagged it".
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